Realisations

These cookies are essential for the correct operation of our website and cannot be disabled. They are responsible for connection security, protection against abuse, maintaining the user session and ensuring the correct operation of the basic functions of the website. Thanks to them it is possible, among other things, to:

• protect forms against automated attacks,
• detect abnormal traffic,
• maintain the security of data transmission,
• keep the website working correctly while browsing multiple subpages,
• ensure compliance with the security requirements of modern browsers.

Without these cookies some functions of the website might not work correctly.

It allows us to understand how visitors use our website. Thanks to anonymous or pseudonymised statistics we can analyse the number of visits, traffic sources and how users move between individual subpages. This information helps us to:

• identify the most frequently visited sections,
• improve the website loading speed,
• eliminate technical errors,
• optimise the layout and navigation,
• develop the content most useful to customers.

We do not use this data to identify users. The data is used solely to analyse the effectiveness of the website and for its further development.

It allows the settings chosen by the user to be remembered, making subsequent visits more convenient and comfortable. For example, it makes it possible to:

• remember the preferred language,
• save interface settings,
• retain selected form options,
• improve the use of the search engine,
• maintain consistent operation of the website between visits.

Disabling this category may require some preferences to be set again on each visit.

It allows the content of the website to be adapted to the way the website is used and to the user’s earlier preferences. It may include:

• displaying more relevant content,
• suggesting products related to previously viewed categories,
• adjusting the order in which information is presented,
• making it easier to find products of interest again.

The purpose of personalisation is to improve the convenience of using the website and to shorten the time needed to find the required information.

It allows information to be stored that is used to measure the effectiveness of advertising campaigns and to limit the number of times the same ads are shown. With this consent we can:

• measure the effectiveness of marketing activities,
• analyse which ads lead to contact with our company,
• limit repeated display of the same ads,
• plan advertising budgets better,
• run promotional activities more effectively.

Withholding consent does not affect your ability to use our website, but it makes it harder to assess the effectiveness of the campaigns carried out.

This consent makes it possible to share with advertising platforms the information required for the correct measurement of conversions and the effectiveness of marketing campaigns. It allows, among other things, to:

• correctly attribute enquiries to the source from which they were acquired,
• analyse the effectiveness of individual campaigns,
• reduce unnecessary advertising expenditure,
• improve the quality of the marketing activities carried out.

The data is processed in accordance with the applicable personal data protection regulations.

It makes it possible to present ads more closely matched to the user’s interests based on earlier activity and visited pages. Thanks to this:

• ads are more relevant,
• the number of random ads is reduced,
• it is possible to display information about products and services matching the user’s interests,
• the quality of marketing communication is improved.

Withholding consent means that ads may still be displayed, but they will be general and less tailored.